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Digital Marketing

Digital Marketing

Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)

Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)

Master Digital Marketing & Explode Your Brand Growth in just 3 Months! (Become a Marketing Magnet)

DURATION

3 months

Intensive

MODE

LIVE Online

Intensive

FORMAT

Hybrid

Hands-on, Theoretic

STARTING

June, 2024

Program Details

Program Details

Program Details

Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.

Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.

Unleash your inner marketing guru with our Pre-Graduation Program in Digital Marketing, powered by META! Dive deep into the in-demand skills that are transforming businesses today. Master content creation, search engine optimization (SEO) to dominate online searches, and social media and email marketing strategies to engage audiences. Learn how to build strong brands and leverage analytics to track and optimize your campaigns. Get ready to graduate with the skills to take any brand or business to the top – all before you even step into the workforce! Enroll now and get a head start on your digital marketing career.

Who should enroll?

Who should enroll?

Who should enroll?

- You are new to the digital marketing field and eager to learn the fundamentals.

- You have a keen interest in understanding digital marketing concepts.

- You are looking to transition into the dynamic field of digital marketing.

- You want to stay competitive and versatile in your current job or industry.

- You are new to the digital marketing field and eager to learn the fundamentals.

- You have a keen interest in understanding digital marketing concepts.

- You are looking to transition into the dynamic field of digital marketing.

- You want to stay competitive and versatile in your current job or industry.

Join our community to learn, connect with like-minded peers, and get updates on the scholarship test

Limited Seats in the Cohort

APPLY NOW

TEACHING PLAN (3 Month Program)

TEACHING PLAN (3 Month Program)

Week 1

Session 1: Overview of Digital Marketing

- Introduction to Digital Marketing

- Key Components of Digital Marketing

- Benefits of Digital Marketing

- Digital Marketing Channels & Strategies

Session 2: Market Research

- Importance of Market Research

- Tools for Market Research

- Market Research Techniques

Session 3: WordPress Website Building

- Introduction to WordPress

- Setting Up a WordPress Site

- Choosing and Customizing Themes

- Adding and Managing Plugins

- Creating and Organizing Content

- SEO Basics for WordPress

Week 1

Session 1: Overview of Digital Marketing

- Introduction to Digital Marketing

- Key Components of Digital Marketing

- Benefits of Digital Marketing

- Digital Marketing Channels & Strategies

Session 2: Market Research

- Importance of Market Research

- Tools for Market Research

- Market Research Techniques

Session 3: WordPress Website Building

- Introduction to WordPress

- Setting Up a WordPress Site

- Choosing and Customizing Themes

- Adding and Managing Plugins

- Creating and Organizing Content

- SEO Basics for WordPress

Week 1

Session 1: Overview of Digital Marketing

- Introduction to Digital Marketing

- Key Components of Digital Marketing

- Benefits of Digital Marketing

- Digital Marketing Channels & Strategies

Session 2: Market Research

- Importance of Market Research

- Tools for Market Research

- Market Research Techniques

Session 3: WordPress Website Building

- Introduction to WordPress

- Setting Up a WordPress Site

- Choosing and Customizing Themes

- Adding and Managing Plugins

- Creating and Organizing Content

- SEO Basics for WordPress

Week 2

Session 4: Search Engine Optimization (On-page)

- Introduction to On-page SEO

- Keyword Research and Optimization

- Meta Tags (Title, Description)

- URL Structure

- Content Optimization

- Internal Linking

- Image Optimization

- Mobile-friendliness

Session 5: Search Engine Optimization (Off-page)

- Introduction to Off-page SEO

- Link Building Strategies

- Social Media Signals

- Guest Blogging

- Influencer Outreach

- Online Reputation Management

- Local SEO

- Monitoring Backlinks

Session 6: Google Analytics 4

- Introduction to Google Analytics 4

- Setting Up GA4

- Understanding the GA4 Interface

- Tracking User Behavior

- Setting Up Events and Conversions

- Analyzing Reports and Insights

- Custom Reports and Dashboards

- Integrating GA4 with Other Tools

Week 2

Session 4: Search Engine Optimization (On-page)

- Introduction to On-page SEO

- Keyword Research and Optimization

- Meta Tags (Title, Description)

- URL Structure

- Content Optimization

- Internal Linking

- Image Optimization

- Mobile-friendliness

Session 5: Search Engine Optimization (Off-page)

- Introduction to Off-page SEO

- Link Building Strategies

- Social Media Signals

- Guest Blogging

- Influencer Outreach

- Online Reputation Management

- Local SEO

- Monitoring Backlinks

Session 6: Google Analytics 4

- Introduction to Google Analytics 4

- Setting Up GA4

- Understanding the GA4 Interface

- Tracking User Behavior

- Setting Up Events and Conversions

- Analyzing Reports and Insights

- Custom Reports and Dashboards

- Integrating GA4 with Other Tools

Week 2

Session 4: Search Engine Optimization (On-page)

- Introduction to On-page SEO

- Keyword Research and Optimization

- Meta Tags (Title, Description)

- URL Structure

- Content Optimization

- Internal Linking

- Image Optimization

- Mobile-friendliness

Session 5: Search Engine Optimization (Off-page)

- Introduction to Off-page SEO

- Link Building Strategies

- Social Media Signals

- Guest Blogging

- Influencer Outreach

- Online Reputation Management

- Local SEO

- Monitoring Backlinks

Session 6: Google Analytics 4

- Introduction to Google Analytics 4

- Setting Up GA4

- Understanding the GA4 Interface

- Tracking User Behavior

- Setting Up Events and Conversions

- Analyzing Reports and Insights

- Custom Reports and Dashboards

- Integrating GA4 with Other Tools

Week 3

Session 7: What is Email Marketing and Email Marketing Tools

- Benefits of Email Marketing

- Types of Email Campaigns

- Email Marketing Best Practices

- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)

- Setting Up and Managing Email Lists

Session 8: What is Branding and the Purpose of Branding

- Introduction to Branding

- Elements of a Brand (Logo, Tagline, Visual Identity)

- Importance of Branding

- Building Brand Awareness

- Brand Positioning and Differentiation

- Consistency in Branding

Session 9: Live Assignment on Branding

- Developing a Brand Strategy

- Creating a Brand Identity

- Crafting a Brand Message

- Presenting and Refining Branding Concepts

- Implementing Branding Across Channels

Week 3

Session 7: What is Email Marketing and Email Marketing Tools

- Benefits of Email Marketing

- Types of Email Campaigns

- Email Marketing Best Practices

- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)

- Setting Up and Managing Email Lists

Session 8: What is Branding and the Purpose of Branding

- Introduction to Branding

- Elements of a Brand (Logo, Tagline, Visual Identity)

- Importance of Branding

- Building Brand Awareness

- Brand Positioning and Differentiation

- Consistency in Branding

Session 9: Live Assignment on Branding

- Developing a Brand Strategy

- Creating a Brand Identity

- Crafting a Brand Message

- Presenting and Refining Branding Concepts

- Implementing Branding Across Channels

Week 3

Session 7: What is Email Marketing and Email Marketing Tools

- Benefits of Email Marketing

- Types of Email Campaigns

- Email Marketing Best Practices

- Popular Email Marketing Tools (e.g., Mailchimp, Constant Contact)

- Setting Up and Managing Email Lists

Session 8: What is Branding and the Purpose of Branding

- Introduction to Branding

- Elements of a Brand (Logo, Tagline, Visual Identity)

- Importance of Branding

- Building Brand Awareness

- Brand Positioning and Differentiation

- Consistency in Branding

Session 9: Live Assignment on Branding

- Developing a Brand Strategy

- Creating a Brand Identity

- Crafting a Brand Message

- Presenting and Refining Branding Concepts

- Implementing Branding Across Channels

Week 4

Session 10: Prompting with ChatGPT

- Understanding Prompt Engineering

- Use Cases for ChatGPT in Marketing

- Enhancing Customer Engagement

- Automation with ChatGPT

Session 11: Content Marketing

- Introduction to Content Marketing

- Content Strategy Development

- Types of Content (Blogs, Videos, Infographics)

- Content Creation Process

- Content Distribution Channels

- Measuring Content Performance

Session 12: Copywriting Curriculum

- Fundamentals of Copywriting

- Writing Compelling Headlines

- Crafting Persuasive Copy

- SEO Copywriting Techniques

- Call-to-Action (CTA) Strategies

- Copywriting for Different Platforms (Web, Email, Social Media)

Week 4

Session 10: Prompting with ChatGPT

- Understanding Prompt Engineering

- Use Cases for ChatGPT in Marketing

- Enhancing Customer Engagement

- Automation with ChatGPT

Session 11: Content Marketing

- Introduction to Content Marketing

- Content Strategy Development

- Types of Content (Blogs, Videos, Infographics)

- Content Creation Process

- Content Distribution Channels

- Measuring Content Performance

Session 12: Copywriting Curriculum

- Fundamentals of Copywriting

- Writing Compelling Headlines

- Crafting Persuasive Copy

- SEO Copywriting Techniques

- Call-to-Action (CTA) Strategies

- Copywriting for Different Platforms (Web, Email, Social Media)

Week 4

Session 10: Prompting with ChatGPT

- Understanding Prompt Engineering

- Use Cases for ChatGPT in Marketing

- Enhancing Customer Engagement

- Automation with ChatGPT

Session 11: Content Marketing

- Introduction to Content Marketing

- Content Strategy Development

- Types of Content (Blogs, Videos, Infographics)

- Content Creation Process

- Content Distribution Channels

- Measuring Content Performance

Session 12: Copywriting Curriculum

- Fundamentals of Copywriting

- Writing Compelling Headlines

- Crafting Persuasive Copy

- SEO Copywriting Techniques

- Call-to-Action (CTA) Strategies

- Copywriting for Different Platforms (Web, Email, Social Media)

Week 5

Session 13: What is E-commerce

- Key Components of E-commerce

- E-commerce Business Models

- E-commerce Platforms Overview

Session 14: Types of E-commerce

- Business-to-Consumer (B2C)

- Business-to-Business (B2B)

- Consumer-to-Consumer (C2C)

- Consumer-to-Business (C2B)

- Mobile Commerce (M-commerce)

- Social Commerce (S-commerce)

Session 15: Doubt Class

- Q&A Session

- Clarification of Concepts

- In-depth Discussion on Challenging Topics

Week 5

Session 13: What is E-commerce

- Key Components of E-commerce

- E-commerce Business Models

- E-commerce Platforms Overview

Session 14: Types of E-commerce

- Business-to-Consumer (B2C)

- Business-to-Business (B2B)

- Consumer-to-Consumer (C2C)

- Consumer-to-Business (C2B)

- Mobile Commerce (M-commerce)

- Social Commerce (S-commerce)

Session 15: Doubt Class

- Q&A Session

- Clarification of Concepts

- In-depth Discussion on Challenging Topics

Week 5

Session 13: What is E-commerce

- Key Components of E-commerce

- E-commerce Business Models

- E-commerce Platforms Overview

Session 14: Types of E-commerce

- Business-to-Consumer (B2C)

- Business-to-Business (B2B)

- Consumer-to-Consumer (C2C)

- Consumer-to-Business (C2B)

- Mobile Commerce (M-commerce)

- Social Commerce (S-commerce)

Session 15: Doubt Class

- Q&A Session

- Clarification of Concepts

- In-depth Discussion on Challenging Topics

Week 6

Session 16: What are Google AdWords and Google AdSense

- Introduction to Google AdWords

- Benefits of Google AdWords

- Introduction to Google AdSense

- Benefits of Google AdSense

- Differences Between AdWords and AdSense

Session 17: Types of Google Ads and Introduction to YouTube Ads

- Search Ads

- Display Ads

- Shopping Ads

- Video Ads

- App Ads

- Introduction to YouTube Ads

- Types of YouTube Ads

Session 18: All About YouTube Ads and Marketing

- Setting Up YouTube Ads

- Creating Effective Video Ads

- Targeting Options for YouTube Ads

- Analyzing YouTube Ad Performance

- YouTube Marketing Strategies

- Optimizing Your YouTube Channel

- Building an Audience on YouTube

Week 6

Session 16: What are Google AdWords and Google AdSense

- Introduction to Google AdWords

- Benefits of Google AdWords

- Introduction to Google AdSense

- Benefits of Google AdSense

- Differences Between AdWords and AdSense

Session 17: Types of Google Ads and Introduction to YouTube Ads

- Search Ads

- Display Ads

- Shopping Ads

- Video Ads

- App Ads

- Introduction to YouTube Ads

- Types of YouTube Ads

Session 18: All About YouTube Ads and Marketing

- Setting Up YouTube Ads

- Creating Effective Video Ads

- Targeting Options for YouTube Ads

- Analyzing YouTube Ad Performance

- YouTube Marketing Strategies

- Optimizing Your YouTube Channel

- Building an Audience on YouTube

Week 6

Session 16: What are Google AdWords and Google AdSense

- Introduction to Google AdWords

- Benefits of Google AdWords

- Introduction to Google AdSense

- Benefits of Google AdSense

- Differences Between AdWords and AdSense

Session 17: Types of Google Ads and Introduction to YouTube Ads

- Search Ads

- Display Ads

- Shopping Ads

- Video Ads

- App Ads

- Introduction to YouTube Ads

- Types of YouTube Ads

Session 18: All About YouTube Ads and Marketing

- Setting Up YouTube Ads

- Creating Effective Video Ads

- Targeting Options for YouTube Ads

- Analyzing YouTube Ad Performance

- YouTube Marketing Strategies

- Optimizing Your YouTube Channel

- Building an Audience on YouTube

Download Complete 3 Months Plan

Download Complete 3 Months Plan

CAREER DEVELOPMENT TRACK

CAREER DEVELOPMENT TRACK

  1. Pregrad Career Assist Access

  • Mentoring

  • career-specific resume tailoring

  1. Personal Branding

  • Build and showcase your skills in public

  • Strategic LinkedIn profiling

  1. Community Session

  • Strengthen Communication

  • Improve presentation skills

  1. Interview Preparation

  • Mock community sessions & GD

  • Art of negotiation

  1. Domain workshops/Masterclasses

  • Masterclasses from professionals

  • HR Session

  1. Career Kick-start

  • Internship/Freelance/ Applications & Interview

  • Placement assistance in final year

Total Fee of the Program

₹ 23600/- Including tax

(Non-refundable)

0% cost EMI Option Available*

EMI options for admission will not be available on discounted Fee or admission through scholarship

APPLY NOW

Live Learning delivered by Industry veteran

Sessions Backup

Hands-On Projects & Challenges

Global Certifications

Access to Career Assist cell*

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Payment gateway Razorpay

FAQ

Is this course for Beginner, Intermediate, and Advanced level?

What is the duration of this Program?

Is it possible to shift my batch?

Is this course for Beginner, Intermediate, and Advanced level?

What is the class schedule for the Program?

Will I be provided with recordings of classes and how long will we have access to it?

What is the role of the mentor?

What are the profiles of the mentors?

How often does the new Batch start?

When will we be getting internship opportunities?

How is placement at Pregrad?

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G Block Sector 6, Noida, Uttar Pradesh - 201301

hello@pregrad.in

Pregrad Logo

G Block Sector 6, Noida, Uttar Pradesh - 201301

hello@pregrad.in

Pregrad Logo

G Block Sector 6, Noida, Uttar Pradesh - 201301

hello@pregrad.in